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Manchester City agree staggering 10-year, £650m deal with Puma

Manchester City have signed a £650million kit deal with Puma, one of the biggest commercial contracts in football history.

The partnership with Puma – first revealed by Sportsmail in November 2017 – covers City and four of its sister clubs.

It is understood that City Football Group (CFG) will net £65m a season over the course of a 10-year contract.

Aguero and David Silva starred in a Puma Instagram advert to promote the new tie-up

The advert features Aguero and Silva discussing the sighting of a big cat or a Puma

Vincent Kompany also features in the advert speaking about sightings of the big cat

Manchester City chief executive Ferran Soriano with Puma CEO Bjorn Gulden following the agreement of a 10-year, £650m kit deal

Gulden with Man City captain Vincent Kompany and City Women forward Pauline Bremer

City’s prolific Argentine striker Sergio Aguero is already a brand ambassador for Puma 

The agreement is the second-largest in Premier League history, behind only Manchester United’s adidas deal.

The recently purchased Sichuan Jiuniu in China will boast a new strip along with Girona, Melbourne City and Uruguay’s Atletico Torque.

The figures represent a huge hike on City’s current kit contract, which stands at £20m a year with Nike.

Initial discussions with Puma centred on producing kits solely for City before other clubs under their umbrella were later brought to the table.

‘It’s an historic day for us,’ City chief executive Ferran Soriano said. ‘What we are doing has never been done before. It is an unprecedented partnership. We needed a partner that can go fast with us.

Aguero promotes a new Puma football boot in an image posted on his Instagram account

City captain Kompany, also a Puma ambassador, is seen promoting their footwear

City’s Spanish midfielder David Silva sporting a Puma jacket and holding Puma trainers

CITY FOOTBALL GROUP CLUBS 

Teams in bold will wear Puma kit 

Manchester City (England)

New York City (USA)

Melbourne City (Australia)

Yokohama Marinos (Japan)

Club Atletico Torque (Uruguay)

Girona (Spain)

Sichuan Jiuniu (China) 

‘This is who we are now, this is the product we can offer. Having just one partner saves times in discussions and it allows us to do things globally.

‘There are so many synergies and things that we can do together if we have the same partner. If we have one idea then we only have to talk to one person.’

Puma are already looking at signing a number of Pep Guardiola’s first-team squad, including Leroy Sane and Kevin De Bruyne.

Vincent Kompany, Sergio Aguero and David Silva are already Puma ambassadors, with CEO Bjorn Gulden claiming: ‘We have a good presence here but there will be more.’ 

City’s association with Nike, signed back in 2013, is drawing to a close as Puma come in

MOST LUCRATIVE EXISTING AND FUTURE KIT DEALS

Club Kit supplier Contract runs Total value (£) Per season (£)
Barcelona Nike 2018-2028 1bn 100m
Real Madrid Adidas 2015-2025 980m 98m
Manchester United Adidas 2015-2025 750m 75m
Manchester City  Puma  2019-2029  650m  65m 
Arsenal Adidas 2019-2024 300m 60m
Chelsea Nike 2017-2032 900m 60m
Juventus Adidas 2019-2027 368m 46m
Bayern Munich Adidas 2015-2030 637.5m 42.5m

City’s kit is set for launch in July when they face sister club Yokohama F Marinos as part of their pre-season preparations in Asia.

Gulden added: ‘There’s no doubt from a global point of view that the Premier League has the biggest international impact so if you have the best club they will be the most important club.

‘I think the fans globally like to see interesting and attacking football and City and Pep have that image.

‘Pep as a personality is a positive thing. I think that you look at the players — it’s going to be a brand leader of course.’

 

Manchester City agree staggering 10-year, £650m deal with Puma

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