A man has been diagnosed with a Netflix addiction after spending eight hours a day over the past six months binge watching shows.
The unnamed 26-year-old closed himself off from reality to escape into the action on the screen in front of him, according to local media.
And psychology professor Manoj Kumar Sharma said that the man was spending at least eight hours a day watching Netflix because it made him "feel good".
He has been receiving counselling at a special facility called Service for Healthy Use of Technology (Shut) in a bid to kick his compulsive need to ‘escape reality’.
Prof Sharma said the man’s addiction was a "form of escapism" he used whenever he was pressured into finding a job by family members or felt jealous about his friends appearing to do well in life.
He was watching Netflix at least eight hours a day
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The first thing he did at the start of each day was put the TV on lose himself in scripted entertainment.
According to the Shut clinic, the young man soon found himself unable to develop any form of self-discipline and he suffered from lethargy, eye strain and deprived sleep.
Experts have assigned him a therapy plan that includes relaxation activities, exercise and career guidance.
Counsellors have also reportedly noticed that schoolchildren are developing unhealthy habits with TV and electrical devices which are affecting their academic results.
He’s receiving therapy
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Prof Sharma said that the best thing to do if technology develops into a "coping mechanism" is to simply avoid using it and instead interact with the natural world.
According to researchers in the city of Bengaluru in the southern Indian state of Karnataka, more people are ‘binge-watching’ their favourite films and shows for hours at a time, and it is having an adverse affect on society.
Experts at Shut said that telly addiction has led to a drop in work efficiency and seriously affected personal relationships and social interaction.
The clinic is part of the National Institute of Mental Health and Neurosciences in the city.